What is popular with children? • Profiling Institute

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Results from Children’s Media Study 2019 on the topic of children’s media consumption were published. The study was commissioned Blue Ocean Entertainment AG, Egmont Ehapa Media GmbH, Gruner + Jahr, Panini Verlags GmbH, SPIEGEL Verlag and ZEIT Verlag. realized the analysis was carried out by the Bremen market research institute IMMEDIATE. The media study for children from 2019 found out what media children between the ages of 4 and 13 in Germany consume. However, not only what kind of media children consume, but also other aspects of leisure activities and interests were investigated. What is popular with children?

Children’s magazines are especially popular

According to the results of the 2019 Children’s Media Study on children’s media consumption 4.3 million children read children’s magazines. 46 such magazines were interviewed during the study. Overall, then 74 percent encourage children ages 6 to 13 to read at least one of them. Almost all of these children (90 percent) did View the magazine in its entirety and do it several times. 91 percent of 4- to 13-year-olds would entertainment about it and could do something learn. In addition, there would be more children several times a week read such magazines, books or comics. In 2019, it was 76 percent of people aged 6 to 13. do so Paper magazines preferred over digital ones because 75 percent of children would reach for them once a week. Only 8 percent said that when it comes to digital magazines. 81 percent of children would only focus on a magazine while reading no other media at the same time use.

95 percent parents Children aged 4 or 5 would read along with a children’s magazine. Only 80 percent of parents of 6- to 9-year-olds and only 66 percent of 10- to 13-year-olds said so. That independent reading increases as children age. Autumn in general Parent rating as for children’s magazines positive many said they found children’s magazines informative and useful. In addition, 89 percent of parents would support repeated use of magazines at the child’s individual pace (86 percent said this).

Favorite magazines “Benjamin Blümchen”, “Bussi Bär” and “Winnie the Pooh” belong to 4-5 year olds. For children aged 6 to 13, they are “Disney Funny Paperback”, “Mickey Mouse Comics” and “Just Kick-it”.

Children’s magazines are therefore popular when it comes to children’s media consumption, both among children and parents.

pocket money and more

In connection with children’s media consumption, the issue of children’s disposable money also plays a role, which is why it was also part of the children’s media study 2019. On average, these were children between 4 and 13 years old 20.52 euros monthly allowance for disposal. In addition, there are annuals monetary donations on average 158 euros. This available money is probable 77 percent of children spend independently. The main investment is there Sweetson which 77 percent of children would spend their money, follows magazines and comicsin which 52 percent of children would invest.

Own opinion and leisure activities

As mentioned at the beginning, the 2019 Children’s Media Study covers, in addition to children’s media consumption, other aspects of their involvement, including their own opinions and how they are treated. Many children stated they want to express their opinion openly. 94 percent of 6- to 13-year-olds commented on the environment at home (that is, with family). So be it for many it is important to express their own thoughts and likes to participate in discussions with friends. Most kids would think so too their opinions respected by friends and parents will. 64 percent of children said this in relation to teachers. When it comes to choosing clothes and shoes, 80 percent of 4- to 13-year-olds are likely to have a say when it comes to choosing food, 78 percent said so, and 75 percent when choosing toys.

In the 2019 Children’s Media Study on Children’s Media Consumption recreation children pay attention. So that’s the main job WITHplay with friends, which 89 percent of 4- to 13-year-olds would do several times a week. Children would then mostly outside outside play (83 percent). When asked which leisure activities they engage in several times a week, it would be 63 percent Play in front, followed by im Internet surf with 45 percent and Youtube take a look too family activities after 44 percent.


Children’s interests were also addressed in the 2019 children’s media study on children’s media consumption. So most kids would have fun fantasy worlds. Both girl 78 percent would be interested in fairy tales, princesses, fairies and fantasy, while 80 percent guys would be interested in superheroes and another 71 percent in detectives and agents.

Also regarding socially relevant topics are the children interested. 66 percent of girls and 63 percent of boys said this in relation to nature/environment on and even for policy 35 percent of girls and 40 percent of boys would be interested in the topic story let it be 30 percent girls and 36 percent boys.

One of them shows an interest in social issues part of the open question again to 6- to 13-year-olds, where they were asked what they would do as federal chancellor. Here the answers should have such topics Climate change, war, modern schools and child poverty includes


The 2019 Children’s Media Study on Children’s Media Consumption found this print magazines are still very popular they are with children aged 4 to 13 and their parents. That pocket money many children can self-employed persons spend what many pay to buy candies or magazines and comics would use and own opinion For many children, it is important to speak up and many also think that it is counted, for example when buying clothes and food and among friends. IN Leisure would many children regularly meet friends and play outside. In general, gaming would also take place as a leisure activity several times a week. The children’s interests would be in the area fantasy worlds lie, whereby the more specific interests of girls and boys would diverge here. But also socially relevant topics children would be interested, while the interests of young girls converge here. Many children would be interested in nature/environmental topics, some also in politics and history.

Here is a link to the study’s press release:

Children’s Media Study 2019

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