Instagram should be more Instagram again: Many users are currently asking for it. CEO Adam Mosseri has now spoken out and explained in a video where the journey is headed.
It’s really not easy for Instagram right now. On the one hand, subsidiary Meta is trying to deal with increasing competition from TikTok. On the other hand, this is exactly why there is criticism from their own community.
In the meantime, not only “normal” users, but also famous personalities like Kylie Jenner or Kim Kardashian turned to the topic. Everyone is calling on the group to “make Instagram back to Instagram.” Now he has too CEO Adam Mosseri spoke.
What’s wrong with the Instagram community?
In the past, a social media platform rarely received applause when a company experimented with its algorithm or in-feed display. The latest update fits into it without a problem. Because there is a demand on the platform for her to be more herself again.
The platform should not try to be like TikTok. Posted by photographer @illuminati it now has nearly two million likes. The statement has already been shared by a large number of users. Including stars like Kylie Jenner and Kim Kardashian.
Behind all this is primarily the latest test to make the platform a place with full-screen display. The algorithm also flushes more and more posts and especially videos to the feed from users that come from accounts they don’t follow.
What does CEO Adam Mosseri say?
Now the boss Adam Mosseri also commented on the debate. On Tuesday, there was one Video statement on Twitter. In it, he emphasizes that the full-screen design is only a test.
It’s a test for a small percentage of people, and the idea is that a more full-screen experience, not just for video but for photos, might be a bit more fun and engaging.
However, Mosseri also admits in his statement that the test is not yet good enough. The update still needs to be improved before it can be rolled out to more users.
Does Instagram now prefer photos or videos?
Instagram started as a photo platform. The implementation of video content has repeatedly brought criticism to the group in the past. Mosseri now confirms in a statement that the platform will always support images. Because it would be part of the legacy of the platform.
Nevertheless, videos are becoming more and more popular. “I think Instagram will become more and more of a video portal over time.” But that’s also up to the users. They would share and consume “more videos than ever before.” This applies even if the group does not intervene.